Tourism Resources



As we continue to navigate this challenging time, we’re pleased to unlock additional resources for you, our web listing affiliates. 

The Small Business Marketing Toolkit on, typically restricted to VISIT FLORIDA Marketing Partners, is available to you at no cost, through June 30, 2020. No payment or additional information is required from you to access this information. 

This Marketing Toolkit features over 30 marketing, advertising and PR resources designed to aid small business marketing efforts. We’ve also added a new section for specific COVID-19 and Crisis resources that were contributed by many of our VISIT FLORIDA Business-to-Business Partners. 
We hope you will take advantage of this valuable opportunity. Please reach out to if we can be of any assistance.

Posted below are excerpts and links from the American Hotel and Lodging Association on new COVID-19 health and safety related guidance.

In response to the updated public health advisory from the Florida Department of Health, the Florida Restaurant and Lodging Association (FRLA) is providing updated guidance for industry members, including the recommendation that all Floridians and visitors wear masks. As case numbers continue to rise, it is essential that we do all that we can to keep our employees and guests safe.

Additionally, we want to strongly caution everyone to abide by statewide Executive Orders and local regulations. While many are following the rules, we know that some are not. We are hearing complaints of capacity and other violations. At a press conference with Governor Ron DeSantis today, Department of Business and Professional Regulation (DBPR) Secretary Halsey Beshears announced that DBPR will provide extra monitoring to ensure compliance and penalize violators. Penalties include having a non-compliant establishment’s liquor license suspended or revoked, which has already happened this week. To watch the Press Conference, please click here.

We are committed to keeping you informed and helping you navigate this difficult time. If you have any questions, need clarification, or seek additional resources, please do not hesitate to reach out to us at or through your Regional Directors. We are here for you and are happy to provide additional assistance if needed. 
Updated FRLA Operating Guidance
FRLA COVID-19 Resources
Dear Industry Partner:

A little over a decade ago, VISIT FLORIDA launched a campaign to boost visitation in the midst of the 2009 financial crisis. Highlighting the diverse experiences and destinations unique to the Sunshine State, we asked Floridians to invite their friends and family to take a vacation in Florida. Driven by the love for our state, this campaign empowered a new group of advocates to change Florida’s economic trajectory, and Share a Little Sunshine was born.

Share a Little Sunshine has since grown into a thriving community of 600,000+ members who love to share their favorite Florida places, experiences, and what makes them proud to live in the Sunshine State, resulting in:  3 million pieces of content shared with #LoveFL
3 billion impressions
100,000+ Instagram followers
This concept marked the first advocacy community of its kind for a travel organization, and has since been duplicated by numerous other destinations. After a decade of success, it’s time for the Share a Little Sunshine community to evolve and continue to position VISIT FLORIDA as a leader within this space.

To capture the essence of this evolution, VISIT FLORIDA has created LoveFL, a new identity to showcase what Floridians love most about our state. Debuting today, June 26, LoveFL is the definitive source for discovery of unparalleled beaches, crystal blue springs, exotic flora and fauna, rich arts and history, and the hidden gems and experiences that make the Sunshine State truly shine. 

If you haven’t already, we invite you to join us and share why you #LoveFL!